Cafe Muesli, located in the charming south of Ireland, is a family-owned café that’s been in business for over 30 years. The goal for their rebrand was to modernize the visual identity while preserving the essence that has made the café a cornerstone of the community.

The logo showcases the café's name using customized typography, giving it a fresh and modern feel. The color palette includes a combination of muted and vibrant tones, which not only convey a sense of modernity but also evoke a welcoming and cozy atmosphere. The rebrand aims to celebrate Cafe Muesli’s storied past while positioning it for future growth.

Nicole Mongrain is a lawyer who opened her own practice. Her only request in the creation of her visual identity was that she wanted to feature the symbol of the pillar of justice. Although a very cliched and overused icon in the law industry, I successfully developed a contemporary iteration of this icon using the two L’s from the company name. These L’s are intertwined within the visual of the pillar and represent their strength and core values of fighting for justice. Justice and Locin Legal are one and the same. The colour palette used conveys trust and honour, positioning Locin Legal as a key player in the law industry.

Xtra Miles was a sales campaign that was launched to incentivise commercial insurance brokers to push their sales for the last quarter of the year to reach specific targets. The theme of the campaign was one of track and field with 3 distinct categories represented by lanes on a track. The typographic logo conveys movement and forward direction and compliments the overall theme.

Gerard Kearney is one of Irelands most successful magicians and I was lucky enough to play my part in that success by creating the first iteration of his visual identity over 10 years ago. His logo is a typographic representation of his name infused within the shape of a spade. In 2022 Gerard Kearney had built up such a high profile and reputation for himself that he needed his identity to reflect this. In turn, I provided him with a colour palette of dark greens and gold, which exudes his class and prestigiousness within the industry.