Overview
my Drive is a usage based insurance (UBI) product/offering from Intact Insurance. When we launched this product our brokers needed to be educated on it so that they could sell it to their customers. That required a lot of training and marketing materials to be designed. Available through the main Intact Insurance App, my Drive was marketed as a product that would unlock extra features of the app experience where you could monitor aspects of your driving behaviour like acceleration, hard breaking and fuel effeciency. Below are examples of a few such pieces.
Feature sheet
This feature sheet was created as an interactive pdf. Rollovers and instructions guide the user through this document that displays new features of the my Drive product. Creating it in this format allowed the brokers to engage a lot more with the content, thus increasing the chances of them retaining the information.
In-App Enrolment guide
Another example of an interactive pdf used to display a lot of information on a single page.
Key Messages guide
Infographic examples
Digital and print ads
Email examples
